In a fast-growing Build-to-Rent (BTR) market, operational excellence is essential. This case study outlines how a strategic partnership between Kinleigh Folkard & Hayward (KFH) and PropCo transformed BTR property management through targeted technology, seamless implementation, and a deep understanding of sector-specific needs.
Introduction
Build-to-Rent has matured into a core investment strategy in the UK’s residential property landscape. Backed by institutional funding, BTR developments focus on delivering long-term, professionally managed rental homes in high-demand urban locations.
To keep pace with the sector’s rapid growth and complexity, BTR stakeholders require operational platforms that go beyond traditional residential letting solutions. Kinleigh Folkard & Hayward (KFH), a prominent London estate agent, partnered with PropCo to deploy a robust and scalable platform purpose-built for BTR portfolios.
Background
KFH was appointed by a leading provider of Private Rented Sector Housing to oversee the properties. This collaboration came amid a period of sharp expansion in the BTR sector, where operational precision and consistency are essential to scaling effectively.
Recognising the distinct operational demands of BTR—including layered tenancy structures, communal amenity oversight, integrated maintenance management, and granular financial reporting— the estate agent required a technology partner equipped to support specialist workflows
Business Challenge
While KFH brought significant residential lettings expertise, BTR required a shift in operational mindset and systems. Traditional residential tools lacked the functionality and flexibility to manage:
• Complex asset structures (e.g., phased developments, shared spaces)
• Parking and amenity allocation and tracking
• Real-time, portfolio-wide performance reporting
• Custom rent models and pricing per square foot
• Compliance reporting at the investor, asset, and unit level.
To support both day-to-day operations and long-term scaling, the right technology was crucial.
Solution
This technology foundation allowed KFH to confidently step into the BTR space, aligning operational delivery with the investor’s requirements.
Implementation
The implementation was guided by a structured onboarding process that included:
• Collaborative scoping and phased rollout strategy
• Custom configuration of PropCo modules to match the needs of the BTR portfolio
• Integration of KPI dashboards to track lettings velocity, void periods, and rent yield
• Hands-on training to align KFH’s operational team with BTR-specific workflows
Once the platform was live, it was able to fully support leasing, renewals, maintenance, reporting, and compliance across the portfolio.
Results
By delivering the tools to manage BTR at scale, PropCo has proven a strategic enabler of growth and performance.
Conclusion
The evolving BTR sector demands more than a repurposed lettings solution—it requires a platform designed around the unique dynamics of institutional-scale rental communities. Through its collaboration with a prominent London estate agent – Kinleigh Folkard & Hayward (KFH), PropCo has demonstrated its position as a market-leading technology partner for BTR operators.
To explore how PropCo can power your BTR portfolio, get in touch today.
